Mission Statement

A mission statement is, in essence, a written-down reason for being - whether for a person, or for a company. It is the key to finding your path in life and identifying the mission you choose to follow. Having a clearly articulated mission statement gives one a template of purpose that can be used to initiate, evaluate, and refine all of one's activities. (Laurie Beth Jones, The Path, Introduction, p. xi) 4 January 2013